Author: byron.lawlis.us

  • A custom WordPress website for Northern Colorado guitarist and singer Dan Kenny, designed to showcase his performances and connect with audiences across multiple venues and events.

    Challenge: Dan needed a professional web presence that he could easily maintain himself, with frequent updates to his show schedule, photos, and content. The site needed to perform well in search results and load quickly across all devices.

    Solution: Built a streamlined WordPress site with The Events Calendar plugin for easy show management. Implemented Yoast SEO and Google Site Kit for search optimization and analytics tracking. Optimized performance to achieve a 98 Lighthouse score, ensuring fast load times for visitors discovering Dan’s music.

    Key Features:

    • Custom WordPress theme optimized for performance
    • Integrated event calendar for show schedule management
    • SEO optimization with Yoast and Google Site Kit
    • Mobile-responsive design
    • Client-editable content management system
    • Fast page loads (98 Lighthouse score)

    Technologies: WordPress, The Events Calendar, Yoast SEO, Google Site Kit, HTML, CSS

    Visit Site: dankennylive.com

  • WordPress website for Colorado-based video production professional Tyler T., designed to convert visitors into clients through strategic messaging and clear calls-to-action. The focused three-page structure presents services, showcases portfolio work, and facilitates contact without unnecessary complexity. Implemented SEO best practices through Yoast and Google Site Kit to improve discoverability for video production searches. The clean, professional design successfully helped the client expand his business by establishing credibility and making it easy for prospects to understand his unique value—combining video expertise with professional audio production skills.

    Results: Client reports expanded clientele and increased inquiries since launch

    Approach:

    • Results-driven homepage emphasizing client benefits
    • Portfolio page featuring music videos, event coverage, and social content
    • Conversion-optimized contact flow
    • Performance optimization for all devices
    • SEO implementation for local and service-based searches

    Technologies: WordPress, Ollie theme, Yoast SEO, Google Site Kit, CSS

    Visit Site: https://tylertvideo.com/

  • Designed and developed a conversion-optimized WordPress site for home improvement professional Logan and his business, Home Partner. The strategic site architecture separates kitchen remodeling, bathroom remodeling, and handyman services into distinct pages, allowing targeted messaging for each customer segment while maintaining cohesive branding. Prominent phone numbers and consultation CTAs throughout the user journey remove friction from the inquiry process. Testimonials from satisfied Fort Collins and Loveland customers build trust and credibility, essential in the competitive home services industry.

    Marketing Strategy:

    • Service segmentation for targeted customer acquisition
    • Multiple conversion paths (phone, contact form, free consultation)
    • Trust-building elements (testimonials, local expertise messaging)
    • SEO optimization for service-specific searches
    • Professional photography showcasing completed work
    • Clear value proposition on homepage
    • Performance optimization for fast loading

    Technologies: WordPress, Yoast SEO, Google Site Kit, Responsive design, Contact form integration

    Pages: Homepage, Kitchen Remodeling, Bathroom Remodeling, Handyman Services, Contact

    Visit Site: https://homepartnernoco.com/

  • Project Overview

    I developed a custom WordPress plugin that seamlessly integrates Google Drive documents into an enterprise government website, enabling secure access to organizational documents through a user-friendly interface. This project successfully bridged the gap between Google’s cloud storage platform and a WordPress-based intranet system while meeting strict government security requirements.

    Technical Challenge

    The primary challenge was creating a secure, compliant integration that would allow government employees to access Google Drive documents through their existing WordPress intranet without compromising Enterprise Technology Services (ETS) security standards. The solution needed to:

    • Implement OAuth 2.0 authentication with Google Drive API
    • Maintain strict security protocols for government data access
    • Provide seamless user experience for document discovery and access
    • Support multiple document types and automated categorization
    • Scale to handle hundreds of documents across multiple departments

    Key Features Implemented

    Secure API Integration

    • OAuth 2.0 Flow: Implemented Google Drive API authentication with proper token management and refresh mechanisms
    • Permission Verification: Built comprehensive access control to ensure users only access authorized documents
    • Error Handling: Robust exception handling and logging for debugging and security monitoring

    Custom Post Type Architecture

    • Document Management: Created `gdrive_document` custom post type with specialized metadata fields
    • Automated Categorization: Documents are automatically categorized by MIME type (spreadsheets, presentations, PDFs, etc.)
    • Taxonomy Integration: Custom taxonomies for document types and departmental categories

    Advanced Search & Discovery

    • AJAX-Powered Interface: Dynamic search and filtering without page reloads
    • SearchWP Integration: Enhanced search capabilities with weighted relevance scoring
    • Multiple Display Options: Grid and list layouts with customizable sorting options

    Administrative Features

    • Comprehensive Settings Panel: OAuth credential management with connection testing
    • Metadata Synchronization: Automatic syncing of document properties from Google Drive
    • Security Logging: Detailed audit trail of document access and synchronization events

    Security & Compliance Achievements

    Meeting ETS security requirements was paramount to the project’s success. Key security implementations included:

    • Secure Credential Storage: WordPress options API with proper sanitization and validation
    • Nonce Verification: All AJAX requests protected with WordPress nonce tokens
    • Capability Checks: Proper user permission verification throughout the codebase
    • Input Sanitization: All user inputs validated and sanitized using WordPress security functions
    • Audit Logging: Comprehensive logging of user activities and API interactions

    Technical Implementation

    The plugin architecture follows WordPress best practices with a modular, object-oriented design:

    • Core: Main plugin orchestration and post type registration
    • API: Google Drive API wrapper with OAuth handling
    • Settings: Administrative interface and credential management
    • Shortcode: Frontend display and AJAX functionality

    Key Technologies:

    • PHP 7.4+ with object-oriented design patterns
    • Google APIs Client Library for PHP
    • WordPress Plugin API and custom post types
    • JavaScript/jQuery for dynamic frontend interactions
    • CSS3 with responsive Material Design principles

    Development Highlights

    This project showcased several technical strengths:

    • API Integration Expertise: Successfully implemented complex OAuth flows with proper error handling
    • WordPress Development Proficiency: Leveraged WordPress hooks, filters, and best practices throughout
    • Security-First Mindset: Proactively addressed government security requirements
    • User Experience Focus: Created intuitive interfaces for both administrators and end users
    • Documentation & Maintenance: Comprehensive code documentation and administrative features

    Result

    The Google Drive Integration plugin was successfully deployed to the government intranet, providing secure access to organizational documents while maintaining compliance with strict security standards. The project demonstrated my ability to work within enterprise constraints while delivering innovative solutions that improve operational efficiency.

    This project represents a successful blend of technical expertise, security awareness, and user-centered design in a challenging government enterprise environment.

  • Multi-page WordPress website for Cheyenne indoor golf entertainment venue featuring Trackman simulators, food service, and league play. Site architecture includes homepage, dedicated pages for golf services, leagues and tournaments, additional activities, and food and drinks. Integrated online booking system with prominent CTAs throughout user journey. Conversational copywriting and engaging photography create approachable brand identity. Mobile-responsive design optimized for reservation bookings.

    Technologies: WordPress, Online booking integration, Video header, Responsive design, SEO implementation

    Pages: Homepage, Golf, Leagues & Tournaments, More Activities, Food & Drinks, Booking

    Visit Site: https://acesrangewy.com/

  • Developed a custom WordPress plugin for the Wyoming Department of Education, creating a comprehensive course catalog system for the statewide Virtual 307 program. Collaborated closely with the WDE IT team to design and implement a custom REST API that dynamically delivers course data from their backend systems to the WordPress frontend. The plugin features sophisticated multi-criteria filtering (school district, grade level, school year, course status), robust search functionality, and polished single-course layouts that present program details in an accessible, user-friendly format.

    The solution serves Wyoming families by centralizing virtual education offerings from 25+ school districts across the state, making it easy for parents to discover appropriate courses regardless of their geographic location. The plugin handles 490+ courses while maintaining excellent performance and provides parents with essential information including course descriptions, start and end dates, grade levels, delivery methods (synchronous/asynchronous), and district providers.

    Technical Implementation:

    • Custom WordPress plugin architecture
    • Collaborative REST API design and integration with WDE IT team
    • Dynamic data retrieval and display from external API
    • Advanced filtering system: district (25+ options), grade level (K-12), school year, course status
    • Real-time search functionality across course titles and descriptions
    • Custom post type or dynamic page generation for individual course displays
    • Clean, structured single-course layout templates
    • Performance optimization for large dataset queries
    • Responsive design ensuring accessibility across devices
    • Maintained design consistency with existing WDE WordPress theme

    Visit Site: https://edu.wyoming.gov/parents/virtual-education/course-catalog/

  • E-commerce website enabling independent artist Spork Pirate to monetize original artwork through both physical and print-on-demand products. Built on WordPress with WooCommerce, the site integrates Printful’s API to automatically sync designs across apparel, accessories, wall art, and home goods—eliminating inventory management while offering customers diverse product options. MailPoet email automation handles cart abandonment recovery and marketing campaigns, directly contributing to sales conversion. The streamlined site structure—landing page, about page, and shop—keeps focus on the artwork while making purchase decisions straightforward.

    Business Impact:

    • Artist successfully selling work since launch
    • Expanded product offerings through print-on-demand integration
    • Automated email marketing driving repeat engagement
    • Professional presentation elevating brand perception
    • Scalable platform accommodating growing product catalog

    Technology Stack:

    • WordPress + WooCommerce
    • Printful API integration
    • MailPoet email automation
    • Yoast SEO + Google Site Kit
    • Custom product management
    • Responsive design

    Features:

    • Print-on-demand fulfillment automation
    • Product variant management (sizes, colors, materials)
    • Abandoned cart email sequences
    • Marketing campaign automation
    • Mobile-optimized shopping experience

    Visit Site: https://sporkpirate.art/

  • Developed an elegant WordPress website for Never Summer Woodworks, a Fort Collins artisan specializing in custom live edge furniture and premium wood slabs. The design strategy centers on visual storytelling—allowing high-quality photography of natural wood grain, epoxy inlay details, and finished furniture to convey craftsmanship quality better than words could. The site serves dual audiences: DIY woodworkers seeking unique slabs and clients commissioning custom heirloom furniture pieces.

    The streamlined three-page architecture guides visitors efficiently from discovery to action. The homepage establishes brand identity with evocative messaging like “Where wood comes alive” while showcasing the breadth of offerings. The portfolio page displays completed work through an image gallery that highlights the craftsman’s attention to detail and artistic vision. The contact page removes friction from the inquiry process with clear appointment booking CTAs.

    Since launch, the professional web presence has measurably increased both custom furniture orders and wood slab inquiries, demonstrating the business impact of strategic design that aligns with the craftsman’s brand values and target market expectations.

    Strategic Elements:

    • Dual messaging for DIY enthusiasts and custom furniture clients
    • Photography-first design emphasizing natural beauty and craftsmanship
    • Portfolio gallery showcasing range: coffee tables, dining tables, epoxy work, wood grain details
    • Local SEO optimization for “custom furniture Fort Collins” and “wood slabs Colorado”
    • Performance optimization ensuring fast load times despite image-heavy content
    • Mobile-responsive design for browsing detailed woodwork photography

    Business Impact: Increased orders and customer inquiries, elevated market positioning

    Visit Site: https://neversummerwoodworks.com/

  • Created an efficient online presence for Oberkampf Supply, a wholesale plumbing and HVAC distributor serving Lubbock contractors and professionals. Leveraging your seven years of parts counter experience at this business, you understood exactly what contractors need: quick access to contact information, clear product categories, and fast page loads when checking availability from job sites. The one-page WordPress design eliminates navigation barriers while Yoast SEO and Google Site Kit ensure the business appears prominently in local search results.

    Solution:

    • Simplified architecture focused on findability and contact conversion
    • Mobile-optimized for contractors working in the field
    • Local SEO implementation for “wholesale plumbing Lubbock” and related searches
    • Showcased trusted brand partnerships (Delta, Kohler, Rheem, etc.)
    • Performance optimization for quick loading on any device

    Technologies: WordPress, Yoast SEO, Google Site Kit, Responsive design, Performance optimization

    Visit Site: https://oberkampfsupplylubbock.com/

  • Developed a Vue.js-powered landing page for Lubbock-based metalworking business Ignite Service Co., showcasing modern JavaScript framework capabilities beyond traditional CMS development. The single-page application delivers a fast, interactive user experience while maintaining simplicity and focus on the core objective: connecting potential clients with the metalworker. Deployed on Netlify’s edge network for optimal performance and reliability. This project demonstrates versatility in web development approaches—selecting the right tool for the project scope rather than defaulting to WordPress for every solution.

    Why Vue.js for This Project:

    • Fast, lightweight solution for a focused landing page
    • Modern development practices and component architecture
    • Superior performance for single-page applications
    • Easy deployment and version control workflow
    • Scalable foundation if business needs expand

    Visit Site: https://wonderful-valkyrie-c71ddf.netlify.app/

  • Designed and developed a comprehensive web presence for multi-instrumentalist Tyler T., creating a platform that showcases his unique looping performances and organic funk-folk sound. The site serves as both a promotional tool and functional booking resource, featuring an easy-to-maintain event calendar that keeps fans informed of upcoming performances. Integrated SEO tools and analytics ensure the artist can track engagement and reach new audiences. Subtle animations enhance the browsing experience without sacrificing the fast load times essential for music fans on mobile devices.

    Client Impact:

    • Complete autonomy over content and calendar updates
    • Improved search engine visibility and discoverability
    • Streamlined fan engagement through integrated contact forms
    • Professional presentation of music, videos, and biography
    • Analytics insights for understanding audience behavior

    Technologies: WordPress, Yoast SEO, Google Site Kit, Custom CSS animations, Responsive design

    Visit Site: https://tylertmusic.com/